Training Schedule
Business Communication
Communication drives performance. From writing professional reports to delivering impactful presentations, our business communication courses give your team the tools to communicate clearly, confidently, and persuasively—both in writing and in person.
COM05 - Mastering Business Writing: Effective Business Writing (Intermediate)
For those ready to level up their skills, this course dives deeper into tone, style, and persuasion, helping participants write with authority and professionalism.
Duration: 3 hrs
Course Fee per Participant: P2,200
Time: 9 am - 12 noon
Webinar Schedule (Q4 2025): Oct 29 (Wed), Nov 27 (Thu), Dec 12 (Fri)
Webinar Schedule (Q1 2026): Jan 23 (Thu), Feb 26 (Wed), Mar 20 (Thu)
Content:
MODULE 1: FROM CLEAR TO COMPELLING
· Builds on Basic Module 1 (“Why Business Writing Matters”) by shifting focus from avoiding costly mistakes to deliberately shaping reader perception.
· How to move from simply being understood to influencing decisions.
· Recognizing when “clear” isn’t enough: using emphasis, flow, and rhythm to drive a point home.
· Example comparison: a basic update email vs. an influential call-to-action message.
MODULE 2: STRUCTURING FOR IMPACT
· Expands on Basic Module 2 (“Principles of Effective Business Writing) with deeper dives into nuance and persuasion.
· When to lead with the conclusion and when to build suspense for maximum reader impact.
· Storytelling upgrade: blending facts with relatable narratives for stronger connection.
MODULE 3: ADJUSTING TONE WITHOUT LOSING PROFESSIONALISM
· Grows out of Basic Module 3 (“Common Pitfalls & Best Practices”), with a focus on tone flexibility.
· Adapting tone for different stakeholders—executives, clients, peers, and the public.
· Balancing professionalism with approachability in written communication.
· When directness can sound rude — cultural and situational awareness in tone.
· Email and memo rewrites to demonstrate subtle tone shifts.
MODULE 4: POLISHING FOR INFLUENCE
· Elevates Basic Module 4’s exercises with more complex scenarios.
· Replacing weak, generic words with strong, specific language.
· Avoiding jargon overload while keeping authority in your voice.
· Self-review checklist for tone, clarity, and impact.
MODULE 5: APPLICATION & PRACTICE
· Identifying personal tone tendencies and adjusting for better impact.
· Creating a “go-to” persuasion checklist for future writing projects.
· Summary of advanced techniques and when to apply them.